SANDISK, maker of the earth’s 2nd most effective-providing mp3 participant (at the rear of Apple’s iPod) has started a different anti-iPod promoting marketing campaign. You are able to read about it intimately listed here:
Right here’s the hoopla within a nutshell. SanDisk is claimed to be porting Rockbox, an open-source OS for digital new music gamers (which supports a number of mp3 units), onto its well-liked e200 mp3 player. To carry the subject to general public consciousness, SanDisk has began releasing the in advance of-outlined anti-iPod ads within an make an effort to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations manufactured to resemble posters for an underground innovative movement. A single reveals a monkey sporting the iPod earbuds with the road “Are you currently an iChimp?”, and another is of a guy strung up in white iPod cables like a marionette, Using the textual content: “Have you grow to be an iPuppet?”
All right, okay. Mp3 Opposition is intense- I get it. SanDisk desires to Perform rough- high-quality by me. In terms of I’m worried, open up resource is sweet stuff, and there’s without a doubt in my thoughts that SanDisk would make a superb products. Competition is nice for capitalism and the consumer. I’m not in this article to tout the specialized prowess of one geek gadget around An additional.
What I will touch upon, however, is the nature of your advertisements them selves. I took just one check out this stuff And that i’ll inform you at this time which i’m not likely to switch from iPod to e200. You know why? Due to the fact as an iPod person, I experience like I’m becoming insulted. Hey, I’m not a complicated male so I received’t go into The complete nitty-gritty of “Apple helps make you make this happen-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Personal computer and the damn matter operates. That’s why I use it.
In my opinion, SanDisk’s full “innovative” ad solution, nonetheless provocative, is ultimately misguided. For something, SanDisk received’t earn 懸垂幕 me over by insulting me and comparing me to the monkey, puppet, sheep, or any other sort of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is not sensible. For better or for worse, folks invest in iPods given that they Desire to, not given that they’re forced to. Furthermore, Apple lets its products and solutions to stand by themselves advantage and they never insult persons for not applying them. Even though Apple has poked fun at PCs in their own personal Net and television campaigns, it’s a much cry from SanDisk’s “Do you think you're an iPuppet?” strategy.
Most likely I’m an iPod person who’s taking this entire matter somewhat as well Individually. But When the e200 and Rockbox are so wonderful, which I’m sure They may be, perhaps SanDisk need to just convey to us why and let the individuals make a decision.
For all of SanDisk’s anti-iPod hard work, Apple could easily fire again and say SanDisk remains to be #2, and 2nd position is the 1st loser. Regardless of whether it’s true, It might be insulting, appropriate?