SANDISK, maker of the whole world’s 2nd most effective-promoting mp3 participant (guiding Apple’s iPod) has begun a fresh anti-iPod advertising and marketing campaign. You can read about it in detail right here:
Listed https://en.search.wordpress.com/?src=organic&q=横断幕 here’s the hoopla in a nutshell. SanDisk is said to get porting Rockbox, an open-supply OS for digital new music players (which supports a variety of mp3 devices), on to its preferred e200 mp3 participant. To bring the issue to general public consciousness, SanDisk has started out releasing the before-described anti-iPod advertisements within an attempt to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations designed to resemble posters for an underground groundbreaking movement. A single exhibits a monkey sporting the iPod earbuds with the road “Are you presently an iChimp?”, and One more is of a man strung up in white iPod cables just like a marionette, With all the text: “Have you become an iPuppet?”
Ok, all right. Mp3 Level of competition is intense- I get it. SanDisk really wants to play rough- high-quality by me. As far as I’m concerned, open supply is nice stuff, and there’s undoubtedly in my brain that SanDisk would make a very good product or service. Competitors is sweet for capitalism and The patron. I’m not in this article to tout the complex prowess of 1 geek gadget above An additional.
What I will comment on, having said that, is the character of your advertisements on their own. バナースタンド I took a single check out this stuff And that i’ll inform you at the moment that I’m not likely to switch from iPod to e200. You know why? For the reason that being an iPod user, I sense like I’m being insulted. Hey, I’m not a complicated person so I gained’t go into The full nitty-gritty of “Apple will make you do that-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my computer as well as the damn matter works. That’s why I utilize it.
For my part, SanDisk’s complete “revolutionary” advertisement strategy, having said that provocative, is in the end misguided. For another thing, SanDisk received’t gain me about by insulting me and comparing me to some monkey, puppet, sheep, or another style of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is unnecessary. For much better or for worse, folks buy iPods because they WANT TO, not since they’re forced to. On top of that, Apple allows its solutions to face on their own merit and so they never ever insult men and women for not making use of them. Whilst Apple has poked exciting at PCs in their own personal Online and television campaigns, it’s a much cry from SanDisk’s “Are you currently an iPuppet?” approach.
Perhaps I’m an iPod consumer who’s having this entire detail a bit far too personally. But Should the e200 and Rockbox are so excellent, which I’m absolutely sure They may be, perhaps SanDisk ought to just tell us why and let the folks make your mind up.
For all of SanDisk’s anti-iPod work, Apple could very easily hearth back and say SanDisk remains to be #2, and 2nd spot is the 1st loser. Even when it’s true, It might be insulting, proper?