SANDISK, maker of the world’s 2nd very best-offering mp3 participant (guiding Apple’s iPod) has started off a new anti-iPod marketing campaign. You could examine it in detail right here:
Listed here’s the hoopla in a nutshell. SanDisk is claimed being porting Rockbox, an open up-supply OS for electronic new music gamers (which supports numerous mp3 equipment), onto its common e200 mp3 participant. To provide the subject to community consciousness, SanDisk has started off releasing the right before-outlined anti-iPod ads within an attempt to blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations built to resemble posters for an underground revolutionary movement. One demonstrates a monkey sporting the iPod earbuds with the line “Have you been an iChimp?”, and another is of a guy strung up in white iPod cables like a marionette, Together with the textual content: “Have you turn into an iPuppet?”
Alright, alright. Mp3 Opposition is fierce- I get it. SanDisk wishes to Engage in rough- fine by me. As far as I’m worried, open up supply is good things, and there’s undoubtedly in my thoughts that SanDisk will make a very good product. Competition is nice for capitalism and the consumer. I’m not here to tout the complex prowess of one geek gadget in excess of One more.
What I will comment on, nonetheless, is the nature with the ads themselves. I took a single examine these items And that i’ll inform you right now that I’m not likely to switch from iPod to e200. You know why? Since as an iPod user, I truly feel like I’m staying insulted. Hey, I’m not an advanced man so I gained’t go into The complete nitty-gritty of “Apple tends to make you do this-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Pc plus the damn matter is effective. That’s why I utilize it.
For my part, SanDisk’s full “groundbreaking” advertisement approach, nevertheless provocative, is finally misguided. For something, SanDisk received’t earn me more than by タペストリー insulting me and comparing me to a monkey, puppet, sheep, or almost every other form of farm animal. Next, SanDisk’s ads also evoke a political edge, which is senseless. For better or for worse, people obtain iPods simply because they WANT TO, not simply because they’re compelled to. Furthermore, Apple allows its goods to stand by themselves advantage plus they never insult men and women for not applying them. Despite the fact that Apple has poked pleasurable at PCs in their particular World-wide-web and TV campaigns, it’s a considerably cry from SanDisk’s “Are you an iPuppet?” approach.
Maybe I’m an iPod person who’s getting this entire factor a bit also Individually. But In case the e200 and Rockbox are so good, which I’m certain They may be, possibly SanDisk should really just inform us why and let the people today determine.
For all of SanDisk’s anti-iPod effort and hard work, Apple could quickly hearth again and say SanDisk remains #2, and 2nd position is the initial loser. Even though it’s legitimate, It might be insulting, correct?