SANDISK, maker of the earth’s 2nd finest-promoting mp3 player (driving Apple’s iPod) has began a fresh anti-iPod promoting marketing campaign. You can read about it in detail listed here:
Listed here’s the hoopla in the nutshell. SanDisk is alleged to be porting Rockbox, an open-resource OS for digital music gamers (which supports a variety of mp3 units), on to its popular e200 mp3 player. To deliver the make a difference to public consciousness, SanDisk has started out releasing the ahead of-mentioned anti-iPod advertisements in an try to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations built to resemble posters for an underground revolutionary movement. One particular exhibits a monkey sporting the iPod earbuds with the line “Will you be an iChimp?”, and A further is of a guy 応援幕 strung up in white iPod cables like a marionette, Along with the textual content: “Have you ever grow to be an iPuppet?”
Alright, alright. Mp3 Levels of competition is fierce- I get it. SanDisk wishes to Participate in rough- fantastic by me. In terms of I’m concerned, open supply is sweet things, and there’s no doubt in my intellect that SanDisk tends to make a great item. Level of competition is good for capitalism and The customer. I’m not in this article to tout the specialized prowess of one geek gadget about A different.
What I'll touch upon, however, is the character with the advertisements themselves. I took 1 evaluate this stuff and I’ll show you right this moment which i’m not heading to switch from iPod to e200. You realize why? Due to the fact being an iPod person, I feel like I’m staying insulted. Hey, I’m not a complicated guy so I gained’t go into the whole nitty-gritty of “Apple will make you do that-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Personal computer and also the damn detail will work. That’s why I use it.
In my view, SanDisk’s complete “innovative” advertisement method, however provocative, is in the long run misguided. For something, SanDisk won’t win me around by insulting me and comparing me to your monkey, puppet, sheep, or any other sort of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is mindless. For far better or for worse, men and women buy iPods given that they Choose to, not since they’re pressured to. In addition, Apple lets its solutions to stand by themselves benefit and they in no way insult people for not applying them. Even though Apple has poked enjoyment at PCs in their very own Online and TV strategies, it’s a much cry from SanDisk’s “Are you currently an iPuppet?” approach.
Perhaps I’m an iPod consumer who’s having this total thing a little bit also personally. But In case the e200 and Rockbox are so wonderful, which I’m confident They are really, it's possible SanDisk ought to just notify us why and Permit the people today come to a decision.
For all of SanDisk’s anti-iPod effort and hard work, Apple could very easily hearth back and say SanDisk continues to be #two, and 2nd area is the first loser. Regardless of whether it’s real, It could be insulting, ideal?