SANDISK, maker of the planet’s 2nd ideal-marketing mp3 participant (at the rear of Apple’s iPod) has started a different anti-iPod advertising and marketing campaign. You could read about it intimately here:
Below’s the hoopla inside a nutshell. SanDisk is said to get porting Rockbox, an open up-supply OS for digital music players (which supports a number of mp3 units), on to its well-known e200 mp3 participant. To provide the matter to public consciousness, SanDisk has began releasing the in advance of-described anti-iPod adverts within an try and blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations designed to resemble posters for 横断幕 an underground groundbreaking motion. One particular shows a monkey sporting the iPod earbuds with the line “Are you currently an iChimp?”, and Yet another is of a guy strung up in white iPod cables similar to a marionette, Along with the text: “Have you ever come to be an iPuppet?”
Alright, all right. Mp3 Levels of competition is intense- I get it. SanDisk wants to play rough- fantastic by me. So far as I’m concerned, open up source is nice stuff, and there’s undoubtedly in my mind that SanDisk makes a superb solution. Competitiveness is good for capitalism and the consumer. I’m not listed here to tout the complex prowess of one geek gadget above An additional.
What I will comment on, on the other hand, is the character of the ads on their own. I took a single check out these things And that i’ll inform you right this moment which i’m not going to switch from iPod to e200. You already know why? For the reason that as an iPod consumer, I sense like I’m being insulted. Hey, I’m not a complicated person so I won’t go into The full nitty-gritty of “Apple tends to make you make this happen-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Pc and the damn point performs. That’s why I utilize it.
In my opinion, SanDisk’s whole “innovative” ad technique, on the other hand provocative, is in the end misguided. http://www.thefreedictionary.com/横断幕 For one thing, SanDisk received’t gain me over by insulting me and comparing me to your monkey, puppet, sheep, or another form of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is not sensible. For far better or for even worse, folks buy iPods since they Choose to, not given that they’re pressured to. Also, Apple makes it possible for its products to stand on their own benefit they usually under no circumstances insult folks for not using them. Even though Apple has poked entertaining at PCs in their particular Web and TV strategies, it’s a much cry from SanDisk’s “Are you currently an iPuppet?” tactic.
Perhaps I’m an iPod person who’s using this whole factor just a little also personally. But If your e200 and Rockbox are so excellent, which I’m sure they are, it's possible SanDisk need to just tell us why and Enable the persons decide.
For all of SanDisk’s anti-iPod work, Apple could simply hearth back and say SanDisk is still #2, and 2nd area is the 1st loser. Even though it’s accurate, it would be insulting, appropriate?