SANDISK, maker of the entire world’s 2nd ideal-advertising mp3 participant (powering Apple’s iPod) has commenced a brand new anti-iPod marketing marketing campaign. It is possible to examine https://en.search.wordpress.com/?src=organic&q=横断幕 it in detail below:
Below’s the hoopla inside a nutshell. SanDisk is said to generally be porting Rockbox, an open-source OS for electronic songs gamers (which supports a number of mp3 gadgets), on to its well-known e200 mp3 player. To provide the issue to community consciousness, SanDisk has started off releasing the just before-mentioned anti-iPod advertisements within an try and blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations made to resemble posters for an underground groundbreaking movement. One displays a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and One more is of のぼり a guy strung up in white iPod cables just like a marionette, with the text: “Have you grow to be an iPuppet?”
All right, okay. Mp3 Levels of competition is intense- I get it. SanDisk hopes to Enjoy rough- great by me. So far as I’m involved, open up source is sweet things, and there’s little question in my mind that SanDisk makes a fantastic product. Levels of competition is sweet for capitalism and The customer. I’m not below to tout the technical prowess of one geek gadget in excess of A different.
What I will comment on, even so, is the character in the ads on their own. I took one particular evaluate this stuff And that i’ll inform you at this time that I’m not going to switch from iPod to e200. You understand why? Since as an iPod user, I experience like I’m currently being insulted. Hey, I’m not a complicated male so I gained’t go into the whole nitty-gritty of “Apple can make you do that-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Personal computer along with the damn issue operates. That’s why I use it.
In my opinion, SanDisk’s total “innovative” ad method, however provocative, is eventually misguided. For one thing, SanDisk received’t win me more than by insulting me and comparing me to your monkey, puppet, sheep, or some other form of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is mindless. For superior or for worse, persons acquire iPods mainly because they WANT TO, not since they’re pressured to. Additionally, Apple lets its goods to face on their own merit and they by no means insult people for not employing them. Even though Apple has poked enjoyable at PCs in their own Web and television strategies, it’s a significantly cry from SanDisk’s “Are you an iPuppet?” method.
Maybe I’m an iPod user who’s taking this total detail a little far too Individually. But if the e200 and Rockbox are so excellent, which I’m confident These are, it's possible SanDisk should really just notify us why and Permit the persons come to a decision.
For all of SanDisk’s anti-iPod energy, Apple could quickly fire again and say SanDisk continues to be #2, and 2nd location is the first loser. Even if it’s genuine, It might be insulting, appropriate?