SANDISK, maker of the earth’s 2nd best-promoting mp3 participant (behind Apple’s iPod) has started off a new anti-iPod advertising and marketing campaign. You could examine it in detail below:
Right here’s the hoopla within a nutshell. SanDisk is alleged being porting Rockbox, an open up-resource OS for digital new music gamers (which supports a variety of mp3 devices), onto its well-liked e200 mp3 player. To carry the issue to public consciousness, SanDisk has commenced releasing the prior to-described anti-iPod advertisements within an try and blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations built to resemble posters for an underground revolutionary movement. 1 shows a monkey sporting the iPod earbuds with the road “Are you currently an iChimp?”, and One more is of a guy strung up in white iPod cables similar to a marionette, Together with the text: “Have you become an iPuppet?”
Okay, ok. Mp3 Level of competition is intense- I get it. SanDisk would like to play rough- fine by me. So far as I’m involved, open source is nice things, and there’s without doubt in my thoughts that SanDisk can make a fantastic product or service. Level of competition is sweet for capitalism and The buyer. I’m not here to tout the complex prowess of 1 geek gadget in excess of A further.
What I'll comment on, nonetheless, is the character from the adverts by themselves. I took one evaluate these items And that i’ll show you at this time which i’m not likely バナースタンド to modify from iPod to e200. You already know why? Because being an iPod consumer, I come to feel like I’m remaining insulted. Hey, I’m not an advanced guy so I received’t go into The entire nitty-gritty of “Apple helps make you do this-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Personal computer and also the damn thing functions. That’s why I use it.
In my opinion, SanDisk’s full “revolutionary” advert solution, even so provocative, is finally misguided. For another thing, SanDisk gained’t earn me about by insulting me and evaluating me into a monkey, puppet, sheep, or any other kind of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is not sensible. For improved or for worse, folks invest in iPods since they Wish to, not because they’re compelled to. Moreover, Apple permits its products to stand on their own advantage plus they never insult men and women for not applying them. Despite the fact that Apple has poked fun at PCs in their very own Web and TV strategies, it’s a much cry from SanDisk’s “Are you an iPuppet?” method.
Potentially I’m an iPod person who’s using this whole factor a little way too personally. But Should the e200 and Rockbox are so wonderful, which I’m positive These are, it's possible SanDisk need to just convey to us why and let the men and women make a decision.
For all of SanDisk’s anti-iPod work, Apple could simply fire back and say SanDisk continues to be #2, and 2nd location is the main loser. Even though it’s correct, It could be insulting, suitable?