SANDISK, maker of the whole world’s 2nd best-advertising mp3 participant (at the rear of Apple’s iPod) has commenced a brand new anti-iPod promotion marketing campaign. You'll be able to read about it in detail listed here:
In this article’s the hoopla in a very nutshell. SanDisk is claimed to become porting Rockbox, 垂れ幕 an open-source OS for electronic tunes players (which supports numerous mp3 gadgets), on to its preferred e200 mp3 participant. To convey the subject to community consciousness, SanDisk has commenced releasing the prior to-stated anti-iPod adverts within an try to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations built to resemble posters for an underground groundbreaking motion. A single shows a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and One more is of a man strung up in white iPod cables similar to a marionette, Using the text: “Have you ever develop into an iPuppet?”
Okay, okay. Mp3 competition is intense- I get it. SanDisk wishes to Engage in rough- fine by me. In terms of I’m worried, open source is sweet things, and there’s without doubt in my head that SanDisk tends to make an excellent products. Levels of competition is good for capitalism and The buyer. I’m not right here to tout the specialized prowess of one geek gadget over One more.
What I will comment on, even so, is the character on the advertisements them selves. I took one check out these items And that i’ll tell you at this moment that I’m not likely to change from iPod to e200. You realize why? Since being an iPod person, I experience like I’m remaining insulted. Hey, I’m not a complicated dude so I received’t go into the whole nitty-gritty of “Apple tends to make you do that-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Computer system plus the damn detail functions. That’s why I utilize it.
In my opinion, SanDisk’s full “revolutionary” advertisement strategy, nonetheless provocative, is finally misguided. For another thing, SanDisk received’t win me in excess of by insulting me and comparing me to a monkey, puppet, sheep, or every other sort of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is mindless. For better or for worse, persons buy iPods because they Choose to, not mainly because they’re pressured to. In addition, Apple permits its goods to face by themselves advantage they usually never insult individuals for not applying them. Even though Apple has poked pleasurable at PCs in their own individual World wide web and television strategies, it’s a far cry from SanDisk’s “Are you presently an iPuppet?” approach.
Probably I’m an iPod user who’s having this full detail a little bit much too Individually. But Should the e200 and Rockbox are so great, which I’m sure They are really, perhaps SanDisk need to just convey to us why and let the men and women make a decision.
For all of SanDisk’s anti-iPod effort and hard work, Apple could effortlessly fireplace back again and say SanDisk is still #2, and 2nd spot is the primary loser. Even when it’s legitimate, It could be insulting, proper?