SANDISK, maker of the world’s 2nd very best-advertising mp3 participant (behind Apple’s iPod) has began a whole new anti-iPod advertising and marketing marketing campaign. You could examine it in detail listed here:
Right here’s the hoopla within a nutshell. SanDisk is alleged to get porting Rockbox, an open-source OS for electronic tunes gamers (which supports a number of mp3 units), onto its well known e200 mp3 participant. To carry the subject to public consciousness, SanDisk has started off releasing the just before-stated anti-iPod ads in an attempt to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations made to resemble posters for an underground groundbreaking motion. 1 shows a monkey sporting the iPod earbuds with the line “Have you been an iChimp?”, and Yet another is of a guy strung up in white iPod cables similar to a marionette, Together with the text: “Have you turn into an iPuppet?”
Alright, ok. Mp3 Competitiveness is fierce- I get it. SanDisk really wants to Engage in rough- good by me. So far as I’m concerned, open up supply is good stuff, and there’s without a doubt in my thoughts that SanDisk makes an excellent merchandise. Competition is good for capitalism and The patron. I’m not right here to tout the complex prowess of 1 geek gadget in excess of another.
What I will touch upon, having said that, is the character in the adverts themselves. I took a person look at this stuff and I’ll let you know right this moment that I’m not likely to switch from iPod to e200. You understand why? Since being an iPod user, I feel like I’m currently being insulted. Hey, I’m not an advanced person so I won’t go into The full nitty-gritty of “Apple tends to make you do that-and-that 横断幕 blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Personal computer and the damn thing works. That’s why I use it.
In my opinion, SanDisk’s total “groundbreaking” ad strategy, even so provocative, is finally misguided. For something, SanDisk received’t acquire me around by insulting me and evaluating me to a monkey, puppet, sheep, or almost every other sort of farm animal. Next, SanDisk’s adverts also evoke a political edge, which makes no sense. For far better or for worse, people acquire iPods given that they Choose to, not given that they’re compelled to. Additionally, Apple will allow its goods to face by themselves merit and so they never insult individuals for not applying them. Despite the fact that Apple has poked enjoyable at PCs in their own individual World-wide-web and TV strategies, it’s a considerably cry from SanDisk’s “Do you think you're an iPuppet?” approach.
Maybe I’m an iPod consumer who’s getting this full detail somewhat much too Individually. But In case the e200 and Rockbox are so excellent, which I’m confident They're, possibly SanDisk need to just explain to us why and let the people today decide.
For all of SanDisk’s anti-iPod effort and hard work, Apple could quickly fireplace back again and say SanDisk remains #2, and 2nd spot is the very first loser. Whether or not it’s true, It might be insulting, correct?