SANDISK, maker of the globe’s 2nd very best-marketing mp3 player (behind Apple’s iPod) has commenced a brand new anti-iPod promotion campaign. You are able to examine it intimately in this article:
Here’s the hoopla inside a nutshell. SanDisk is claimed to be porting Rockbox, an open-resource OS for electronic tunes players (which supports many different mp3 devices), on to its well known e200 mp3 player. To provide the make any difference to community consciousness, SanDisk has started out releasing the in advance of-pointed out anti-iPod advertisements within an try to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations designed to resemble posters for an underground groundbreaking movement. One particular reveals a monkey sporting the iPod earbuds with the road “Have you been an iChimp?”, and A different is of a guy strung up in white iPod cables just like a marionette, While using the textual content: “Have you ever turn out to be an iPuppet?”
Okay, all right. Mp3 Level of competition is fierce- I get it. SanDisk desires to Perform rough- good by me. So far as I’m involved, open up supply is sweet stuff, and there’s little doubt in my thoughts that SanDisk makes a very good item. Opposition is nice for capitalism and The buyer. I’m not below to tout the technical prowess of 1 geek gadget over A different.
What I will touch upon, having said that, is the character of your advertisements themselves. I took just one check out these items And that i’ll tell you at this moment that I’m not heading to switch from iPod to e200. You recognize why? Due to the fact as an iPod user, I really feel like I’m currently being insulted. Hey, I’m not an advanced man so I received’t go into The full nitty-gritty of “Apple tends to make you make this happen-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my computer plus the damn point functions. That’s why I utilize it.
For my part, SanDisk’s total “groundbreaking” advert approach, having said that provocative, is in the long run misguided. For something, SanDisk gained’t earn me more than by insulting me and evaluating me to some monkey, puppet, sheep, or any other style of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is not sensible. For far better or for even worse, folks obtain iPods as they Desire to, not as they’re forced to. In addition, Apple permits its products and solutions to face by themselves benefit they usually by no means insult folks for 懸垂幕 not working with them. Despite the fact that Apple has poked pleasurable at PCs in their own personal Web and TV strategies, it’s a far cry from SanDisk’s “Are you an iPuppet?” approach.
Perhaps I’m an iPod consumer who’s taking this total issue a little too Individually. But When the e200 and Rockbox are so great, which I’m certain They are really, it's possible SanDisk should really just notify us why and Permit the individuals choose.
For all of SanDisk’s anti-iPod effort and hard work, Apple could quickly fireplace again and say SanDisk remains #two, and 2nd location is the primary loser. Even though it’s true, It might be insulting, appropriate?