SANDISK, maker of the planet’s 2nd most effective-selling mp3 player (at the rear of Apple’s iPod) has began a fresh anti-iPod advertising campaign. It is possible to examine it in detail here:
Below’s the hoopla in a nutshell. SanDisk is claimed to be porting Rockbox, an open-supply OS for digital songs gamers (which supports many various mp3 equipment), onto its well-liked e200 mp3 participant. To provide the make any difference to general public consciousness, SanDisk has started releasing the in advance of-mentioned anti-iPod adverts in an attempt to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations manufactured to resemble posters for an underground groundbreaking movement. Just one reveals a monkey sporting the iPod earbuds with the road “Are you presently an iChimp?”, and An additional is of a man strung up in white iPod cables like a marionette, Using the text: “Have you ever come to be an iPuppet?”
All right, alright. Mp3 Competitors is fierce- I get it. SanDisk wishes to Perform tough- wonderful by me. So far as I’m anxious, open supply is nice things, and there’s little doubt in my brain that SanDisk helps make a very good product or service. Opposition is sweet for capitalism and the consumer. I’m not right here to tout the complex prowess of 1 geek gadget in excess of A further.
What I will touch upon, even so, is the nature with the ads themselves. I took one check out these items And that i’ll inform you today which i’m not going to modify from iPod to e200. You realize why? Due to the fact as an iPod consumer, I feel like I’m being insulted. Hey, I’m not a complicated dude so I gained’t go into The full nitty-gritty of “Apple helps make you do this-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my computer along with the damn issue is effective. That’s why I use it.
In my view, SanDisk’s total “innovative” advertisement strategy, nonetheless provocative, is in the end misguided. For another thing, SanDisk gained’t gain me in excess of by insulting me and comparing me to a monkey, puppet, sheep, or some other style of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which makes no sense. For far better or for worse, people today purchase iPods given that they Choose to, not mainly because they’re forced to. Additionally, Apple allows its items to face by themselves benefit they usually in no way insult folks for not utilizing them. Although Apple has poked pleasurable at PCs in their own internet and TV 懸垂幕 campaigns, it’s a significantly cry from SanDisk’s “Are you currently an iPuppet?” approach.
Maybe I’m an iPod consumer who’s having this entire issue a bit also personally. But If your e200 and Rockbox are so fantastic, which I’m certain They're, maybe SanDisk need to just inform us why and Permit the individuals choose.
For all of SanDisk’s anti-iPod effort and hard work, Apple could easily fire back again and say SanDisk remains to be #2, and 2nd area is the first loser. Even if it’s true, It might be insulting, right?