SANDISK, maker of the world’s 2nd finest-offering mp3 player (driving Apple’s iPod) has started a new anti-iPod advertising and marketing marketing campaign. It is possible to examine it in detail listed here:
Right here’s the hoopla inside a nutshell. SanDisk is alleged to become porting Rockbox, an open-resource OS for electronic new music gamers (which supports a number of mp3 devices), on to its well-known 懸垂幕 e200 mp3 player. To bring the matter to general public consciousness, SanDisk has started off releasing the in advance of-talked about anti-iPod ads in an make an effort to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations made to resemble posters for an underground revolutionary movement. 1 displays a monkey sporting the iPod earbuds with the line “Will you be an iChimp?”, and A further is of a guy strung up in white iPod cables similar to a marionette, with the textual content: “Have you become an iPuppet?”
Okay, alright. Mp3 Opposition is fierce- I get it. SanDisk desires to Perform tough- fine by me. As far as I’m anxious, open up resource is sweet stuff, and there’s without a doubt in my thoughts that SanDisk makes an excellent product or service. Levels of competition is good for capitalism and The customer. I’m not here to tout the complex prowess of 1 geek gadget more than An additional.
What I'll comment on, however, is the nature from the adverts by themselves. I took one particular evaluate this stuff And that i’ll inform you today which i’m not going to switch from iPod to e200. You understand why? Due to the fact being an iPod consumer, I sense like I’m becoming insulted. Hey, I’m not an advanced person so I received’t go into the whole nitty-gritty of “Apple tends to make you make this happen-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Pc plus the damn issue works. That’s why I use it.
In my view, SanDisk’s total “innovative” advert strategy, however provocative, is ultimately misguided. For something, SanDisk received’t earn me more than by insulting me and evaluating me to a monkey, puppet, sheep, or another style of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is mindless. For better or for even worse, men and women obtain iPods simply because they Wish to, not simply because they’re forced to. In addition, Apple lets its products and solutions to face by themselves benefit and so they never ever insult individuals for not making use of them. Although Apple has poked exciting at PCs in their very own Online and TV campaigns, it’s a much cry from SanDisk’s “Are you currently an iPuppet?” tactic.
Most likely I’m an iPod person who’s using this full factor somewhat far too personally. But In the event the e200 and Rockbox are so excellent, which I’m guaranteed They're, probably SanDisk must just tell us why and Permit the folks make a decision.
For all of SanDisk’s anti-iPod work, Apple could quickly fireplace back again and say SanDisk continues to be #two, and 2nd area is the very first loser. Even if it’s genuine, It might be insulting, proper?