SANDISK, maker of the earth’s 2nd most effective-advertising mp3 participant (behind Apple’s iPod) has began a completely new anti-iPod marketing marketing campaign. It is possible to examine it in detail right here:
Right here’s the hoopla inside of a nutshell. SanDisk is alleged to be porting Rockbox, an open up-source OS for electronic audio players (which supports numerous mp3 gadgets), on to its popular e200 mp3 participant. To deliver the make any difference to community consciousness, SanDisk 応援幕 has begun releasing the right before-pointed out anti-iPod ads within an try to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations designed to resemble posters for an underground innovative motion. A single reveals a monkey sporting the iPod earbuds with the line “Are you currently an iChimp?”, and Yet another is of a man strung up in white iPod cables similar to a marionette, While using the textual content: “Have you ever turn into an iPuppet?”
All right, all right. Mp3 Competitiveness is intense- I get it. SanDisk wants to Engage in rough- great by me. So far as I’m involved, open supply is sweet stuff, and there’s without a doubt in my intellect that SanDisk can make a superb merchandise. Levels of competition is sweet for capitalism and The customer. I’m not right here to tout the technical prowess of one geek gadget above An additional.
What I will comment on, on the other hand, is the nature from the advertisements on their own. I took one have a look at these items and I’ll let you know today that I’m not likely to switch from iPod to e200. You are aware of why? For the reason that as an iPod person, I feel like I’m currently being insulted. Hey, I’m not an advanced man so I gained’t go into the whole nitty-gritty of “Apple will make you try this-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Laptop along with the damn issue will work. That’s why I use it.
In my view, SanDisk’s complete “innovative” advertisement approach, having said that provocative, is in the end misguided. For another thing, SanDisk won’t get me in excess of by insulting me and comparing me to your monkey, puppet, sheep, or some other kind of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which makes no sense. For improved or for even worse, people invest in iPods as they Need to, not mainly because they’re forced to. On top of that, Apple makes it possible for its products and solutions to stand on their own benefit plus they in no way insult men and women for not making use of them. Even though Apple has poked entertaining at PCs in their unique World wide web and TV campaigns, it’s a much cry from SanDisk’s “Have you been an iPuppet?” tactic.
Maybe I’m an iPod user who’s using this total issue a little also Individually. But When the e200 and Rockbox are so fantastic, which I’m absolutely sure They are really, perhaps SanDisk need to just convey to us why and let the persons decide.
For all of SanDisk’s anti-iPod effort, Apple could easily fire back again and say SanDisk continues to be #two, and 2nd position is the very first loser. Even if it’s correct, It could be insulting, right?