SANDISK, maker of the earth’s 2nd most effective-selling mp3 player (at the rear of Apple’s iPod) has started out a new anti-iPod promotion campaign. You can examine it in detail listed here:
Right here’s the hoopla within a nutshell. SanDisk is alleged to be porting Rockbox, an open-supply OS for electronic tunes gamers (which supports a number of mp3 devices), onto its well-liked e200 mp3 participant. To provide the issue to public consciousness, SanDisk has started off releasing the before-outlined anti-iPod advertisements within an try to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations designed to resemble posters for an underground groundbreaking motion. A single reveals a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and A different is of a man strung up in white iPod cables just like a marionette, Using the text: “Have you ever turn out to be an iPuppet?”
Alright, alright. Mp3 Level of competition is intense- I get it. SanDisk desires to Participate in rough- high-quality by me. So far as I’m worried, open up source is good things, and there’s no doubt in my mind that SanDisk https://www.washingtonpost.com/newssearch/?query=横断幕 can make a good product. Level of competition is nice for capitalism and The patron. I’m not here to tout the specialized prowess of one geek gadget over Yet another.
What I will comment on, nonetheless, is the nature of your ads by themselves. I took just one check out these items And that i’ll tell you at this moment which i’m not going to switch from iPod to e200. You understand why? For 応援幕 the reason that being an iPod consumer, I really feel like I’m currently being insulted. Hey, I’m not a sophisticated dude so I won’t go into The entire nitty-gritty of “Apple will make you try this-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Pc along with the damn matter works. That’s why I utilize it.
For my part, SanDisk’s entire “revolutionary” advert technique, having said that provocative, is in the long run misguided. For another thing, SanDisk gained’t earn me in excess of by insulting me and evaluating me to some monkey, puppet, sheep, or any other sort of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is unnecessary. For far better or for even worse, individuals obtain iPods as they Desire to, not simply because they’re pressured to. In addition, Apple will allow its goods to stand by themselves merit they usually by no means insult people today for not working with them. Although Apple has poked exciting at PCs in their particular Online and television campaigns, it’s a far cry from SanDisk’s “Are you an iPuppet?” method.
Maybe I’m an iPod user who’s getting this full matter somewhat too personally. But In the event the e200 and Rockbox are so excellent, which I’m sure They can be, possibly SanDisk must just convey to us why and Permit the persons make a decision.
For all of SanDisk’s anti-iPod effort and hard work, Apple could simply hearth again and say SanDisk remains #2, and 2nd put is the 1st loser. Even if it’s true, It could be insulting, right?