SANDISK, maker of the earth’s 2nd most effective-marketing mp3 player (behind Apple’s iPod) has started out a brand new anti-iPod marketing campaign. You may read about it intimately here:
Listed here’s the hoopla in the nutshell. SanDisk is alleged being porting Rockbox, an open-resource OS for electronic audio gamers (which supports a variety of mp3 units), on to its preferred e200 mp3 participant. To convey the make any difference to community consciousness, SanDisk has started releasing the just before-stated anti-iPod ads in an try to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations manufactured to resemble posters for an underground groundbreaking motion. A person reveals a monkey sporting the iPod earbuds with the road “Have you been an iChimp?”, and A different is of a guy strung up in white iPod cables like a marionette, Using the text: “Have you ever become an iPuppet?”
Okay, all right. Mp3 Competitors is intense- I get it. SanDisk would like to play tough- good by me. So far as I’m worried, open resource is nice things, and there’s no doubt in my intellect that SanDisk will make a good merchandise. Competition is sweet for capitalism and the consumer. I’m not listed here to tout the complex prowess of 1 geek gadget more than A further.
What I'll touch upon, on the other hand, is the character in the adverts themselves. I took 1 evaluate this stuff And that i’ll inform you right now which i’m not going to modify from iPod to e200. You recognize why? Since as an iPod consumer, I come to feel like I’m staying insulted. Hey, I’m not a complicated guy so I won’t go into The complete nitty-gritty of “Apple can make you do this-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Pc タペストリー along with the damn detail operates. That’s why I use it.
For my part, SanDisk’s complete “innovative” advert approach, however provocative, is eventually misguided. For another thing, SanDisk won’t win me more than by insulting me and comparing me into a monkey, puppet, sheep, or every other form of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which makes no sense. For superior or for even worse, folks buy iPods as they Desire to, not since they’re pressured to. Moreover, Apple will allow its items to face on their own advantage and they hardly ever insult people today for not applying them. Although Apple has poked pleasurable at PCs in their particular internet and television strategies, it’s a significantly cry from SanDisk’s “Are you an iPuppet?” tactic.
Potentially I’m an iPod consumer who’s using this total matter a bit also personally. But In case the e200 and Rockbox are so good, which I’m guaranteed These are, perhaps SanDisk need to just inform us why and Enable the men and women choose.
For all of SanDisk’s anti-iPod hard work, Apple could quickly hearth back and say SanDisk remains to be #2, and 2nd position is the very first loser. Even though it’s genuine, It could be insulting, right?